And How!

In almost every commercial of every brand of every product, one generally hears the statement, "We're better then the leading brand!" If this is true on such a frequent basis, has the position of leadership in our world of production become completely insignificant? What good is being a leader, when it only sprouts from a population's conformity that is undeniably destined to be overthrown by the ever-conforming growth of nonconformity. I query if there's actually a big manufacturing conglomerate that's tragically named "The Leading Brand". They get terrible business just because of their unintentional association with being perpetually worse then someone else. How does one keep high morality in a work environment like that. Captain Ahab managed it with a coin. One probably just needs the right incentive. Human nature seems to orbit around that word. An employee of "The Leading Brand" stacks papers his entire life, oblivious that his payment is only the same stack of papers cut into smaller pieces, that he preserves and protects with the belief that they posses value.  He goes home, turns on the TV, only to find people telling him to spend his earnings on their "better" product, so they can do the same thing as him. But no one remembers that it's just the same "leading brand" of paper.